Thursday, December 22, 2011

It's been a year- How is Alterra Coffee from Flavia Faring?

It's been about a year since Flavia coffees & teas from M&M Mars released it's new recipes from the well known coffee chain, Alterra Roasters and Bright Teas. (For the one-cup Flavia systems.)

So how has it gone over?  Flavia distributors, at first, were understandably apprehensive about how loyal Flavia coffee drinkers would feel about the changed and somewhat new recipes. Aside from only the (very few) most cantankerous and stubborn of customers, the new Alterra & Bright Tea flavors have been gladly accepted and enjoyed by all.

Of the newest flavors, Alterra Barista's Blend has been clearly the biggest new favorite! It's a dark, smoky roast, reminiscent of Flavia's discontinued Intense Dark Roast, but with a much more complex flavor.

A medium roast that is gaining popularity is Alterra Foundry Blend- a plain and simple, yet tasty choice perfect for an after dinner brew.

Of course, the old faves are still going strong, though they have slightly different recipes and names. For instance, the old Flavia Breakfast Blend is now Alterra Morning Roast. Flavia Exotic Chai tea is now "Chai Spice".

Even the Alterra Flavia one-cup packets have gotten a real face-lift. They now sport a more trendy, colorful profile, featuring modern graphics. The Bright Tea packets are styled to enhance their focus on eco-friendly, sustainability, important to the modern consumer.

If you haven't tried the new Alterra coffees and Bright Co. Teas, then let yourself in for a treat- Join the thousands of happy Alterra fans!

Friday, January 21, 2011

The New Alterra Coffees... Where Do You Start?

Predictably, many people are not quite sure what to order based on their previous Flavia favorites.

It's easy to find a new Alterra flavor that will satisfy just like your Flavia. The key to figuring out what you're likely to enjoy from the new line is in the type of roast you're accustomed to. The new Alterra flavors are just as tasty and satisfying as your old Flavia recipes- but the recipes are definitely different, and that includes flavor intensities. Some of the flavors that used to be light are now medium, and some of the flavors are altogether new. The following is an explanation of how you can be sure to order flavors comparable to the ones you've always liked.

Flavia and Alterra have 3 basic levels of roasting, with 2 flavored varieties.

The lightly roasted Flavia coffees are Breakfast Blend, Kenya, House Blend, and House Blend Decaf. The new Alterra coffees that correspond to these light roasts are Morning Roast, Alterra House Blend, Alterra House Blend Decaf, and Alterra Costa Rica.

Medium Roasts from Flavia included Kona, Costa Rica, Ethiopia, and Columbia. With Alterra, the medium roasts will include some flavors of the same name, but some new flavors as well: Kona and Columbia are the familiar names with new recipes, while Altera Artisan Roast and Foundry Blend are the newcomers.

Your old Flavia dark roasts included French Roast, French Roast Decaf, Sumatra, and Espresso Roast. These names are carried on the the new Alterra dark roasts, with one new addition- Barista's Blend, which many say is the equivalent of the old Flavia Intense Dark Roast.

If you'd like to see a nice, colorful chart that shows this same data, follow this link:

At, there is still a limited supply of your old faves, but the new ones are ready to sample!